Current issue: May/June 2024 »

For over 90 years, Coach & A.D. has served as the industry’s most trusted resource for athletic administrations nationwide. In addition to its print magazine, Coach & A.D. is a 24/7, 365 on-demand digital resource featuring all aspects of athletic programs — from strength and conditioning to coaching, sports medicine, team management, program building and more. Within the pages of our publications, our audience relies on:

  • In-depth features designed to provide the tools and information necessary to build elite sports programs
  • The latest products and resources, connecting administrations and coaches with supplies of the latest game-changing products
  • Effective tips and strategies to help build successful student athletes through motivation, strength and conditioning, injury prevention and more

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Advertiser Testimonials

"I wanted to take a few minutes to thank you for your tremendous support of High School Athletics around the country. Your magazine is an absolute hit with the coaches and athletic directors that I have contact with. You are 'spot on' in your selections of the wide variety of articles you publish. May I say that you are the voice for everything good about high school sports. I truly look forward to each coming issue."

- Ted Schroeder, NHSACA

"Coach & A.D. and Winning Hoops have been tremendous resources for us to reach our target audience in a meaningful way. As the industry continues to evolve they've certainly helped increase our visibility, credibility, and brand for many years."

- Nick Bartlett, Airborne Athletics

“Working with Coach & A.D. magazine has been great. Our full-page and marketplace ads have been particularly successful reaching our target demographic. Higher education has cyclical demand trends, and CAD is always insightful and flexible in getting our ads in the right issues.”

- Craig Meinhart, Ball State University