Trusted resource for athletic administrations

For over 90 years, Coach & A.D. has served as the industry’s most trusted resource for athletic administrations nationwide. In addition to its print magazine, Coach & A.D. is a 24/7, 365 on-demand digital resource featuring all aspects of athletic programs — from strength and conditioning to coaching, sports medicine, team management, program building and more.

Within the pages of our publications, our audience relies on:

  • In-depth features designed to provide the tools and information necessary to build elite sports programs
  • The latest products and resources, connecting administrations and coaches with supplies of the latest game-changing products
  • Effective tips and strategies to help build successful student athletes through motivation, strength and conditioning, injury prevention and more


Great American Media Services also publishes:

Award-winning publication

The editorial and design expertise of the Coach & A.D. team is evident from industry accolades and awards received. Its most recent awards include:

  • 2018 Folio Awards Finalist: B2B Full Issue
  • 2019 Folio Awards Finalist: Sponsored Content


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The opinions and views expressed by authors, contributors and advertisers in Coach & Athletic Director do not necessarily reflect those of the editors and publisher.  Appearance in Coach & Athletic Director does not constitute endorsement by Great American Media Services or Coach & Athletic Director of the advertiser, its products or services. Great American Media Services and Coach & Athletic Director accept no responsibility of liability for the validity or accuracy of information supplied by contributors, vendors, advertisers, or advertising agencies. Great American Media Services and Coach & Athletic Director do not make any claims or guarantees as to the accuracy or validity of information supplied by contributors, vendors, advertisers or advertising agencies.