Trusted resource for athletic administrations

For over 90 years, Coach & A.D. has served as the industry’s most trusted resource for athletic administrations nationwide. Across a wide range of print and digital opportunities, Coach & A.D. focuses on all aspects of athletic programs — from strength and conditioning to coaching, sports medicine, team management, program building and more. Within the pages of our publications, our audience relies on:

  • In-depth features designed to provide the tools and information necessary to build elite sports programs
  • The latest products and resources, connecting administrations and coaches with supplies of the latest game-changing products
  • Effective tips and strategies to help build successful student athletes through motivation, strength and conditioning, injury prevention and more

Award-winning publication

The editorial and design expertise of the Coach & A.D. team is evident from industry accolades and awards received. Its most recent awards include:

  • 2018 Folio Awards Finalist: B2B Full Issue
  • 2019 Folio Awards Finalist: Sponsored Content

In addition, Coach and Athletic Director is the proud founder of the Sports 40 Under 40 Awards, an industry-wide honor that annually recognizes 40 emerging leaders under the age of 40. The awards are held in partnership with the National High School Athletic Coaches Association (NHSACA).

Great American Media Services also publishes Training & Conditioning and various other publications.

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The opinions and views expressed by authors, contributors and advertisers in Coach & Athletic Director do not necessarily reflect those of the editors and publisher.  Appearance in Coach & Athletic Director does not constitute endorsement by Great American Media Services or Coach & Athletic Director of the advertiser, its products or services. Great American Media Services and Coach & Athletic Director accept no responsibility of liability for the validity or accuracy of information supplied by contributors, vendors, advertisers, or advertising agencies. Great American Media Services and Coach & Athletic Director do not make any claims or guarantees as to the accuracy or validity of information supplied by contributors, vendors, advertisers or advertising agencies.