Product Focus: New game-changing products in sports; 2024 year in review
Sport Focus: Niche sports rounding out athletic departments
Facility Focus: Strength training facilities of excellence

• Utilizing volunteers effectively to stay within your budget
• Interview with Athletic Association leader
• Indoor & outdoor lighting
• Fixing the referee problem
• Getting your players noticed by college recruiters

National Athletic Directors Conference

Space Due: 10/11/2024
Materials Due: 10/18/2024

Product Focus: Coaching technology
Sport Focus: Flag football
Facility Focus: Improving football facilities
Tech Focus: Football tech
CSCCa Strength Focus: Strength training principles for football players

Plus:

• Annual coaches survey
• Football X&O’s
• Injury prevention tactics
• Establishing program pipelines
• Concussion-related topic
• Interview with athletic association leader

AFCA Convention

Space Due: 11/18/2024
Materials Due: 11/25/2025

Pre-Game:

• Strength/conditioning
• Sleds/practice equipment
• Scouting technology

Game-Time:

• Coaches communication
• Sideline safety/injury monitoring
• X’s & O’s technology
• Equipment

Post-Game:

• Injury rehab/sports medicine
• Hydration
• Recovery

Program Improvements:

• Facilities
• Player safety
• Athlete development
• Fundraising & fan engagement

Learn how you can participate »

Space Due: 1/29/2025
Materials Due: 2/5/2025

The industry’s leading annual purchasing guide for products across all categories

Mailed as a print issue, plus digital edition emailed to more than 10,000 recipients and posted on CoachAD.com

Promoted via social media

Companies purchasing ad space receive free printed listing

Advertisers receive editorial equal in size to ad space

Exclusive category kicker pages available

Learn how you can participate »

Bonus Distribution:

• CSCCa National Conference
• NATA Convention

Space Due: 2/17/2025
Materials Due: 2/4/2025

Pre-Game:

• Strength/conditioning
• Shooting aids

Game-Time:

• Coaches communication
• Courtside safety/injury monitoring
• X’s & O’s technology
• Equipment

Post-Game:

• Injury rehab/sports medicine
• Hydration
• Recovery

Program Improvements:

• Facilities
• Player safety
• Athlete development
• Fundraising & fan engagement

Learn how you can participate »

Space Due: 3/21/2025
Materials Due: 3/28/2025

Product Focus: Field Care
Sport Focus: Wrestling or Field Hockey
Facility Focus: Track Surfaces & Courts
Tech Focus: Player Health & Safety
CSCCa Strength Focus: Starting a Strength & Conditioning Class in Middle School

Plus:

• 14th Annual A.D. Survey
• Established event security best practices
• Fundraising/booster
• Clubs/Sponsorships/grant proposals
• Interview with athletic association leader
• Handling problematic parents

NATA Convention

Space Due: 4/25/2025
Materials Due: 5/2/2025

• Data privacy security
• Fundraising & promotion
• Athletic brand awareness best practices
• High School Sports Injury Surveillance Study results
• Establishing department-wide culture standards
• Sports psychology/mental health (student-athlete related)
• Staffing

Learn how you can participate »

Space Due: 6/2/2025
Materials Due: 6/9/2025

Product Focus: Digital scoreboards
Sport Focus: Soccer
Facility Focus: Practice facilities & field-houses
Tech Focus: Athlete development
CSCCa Strength Focus: Women strength & conditioning best practices

Plus:

• Outdoor facilities of excellence
• Coaching Gen Z athletes
• Creating a code of conduct
• Administration technology
• Creating an extreme weather EAP
• Interview with athletic association leader
• Mental health-related content (coach/administrator)

Space Due: 6/23/2025
Materials Due: 6/30/2025

• Data privacy security
• Parent/athlete stakeholders
• Recruiting platform/agencies
• How NIL has changed the college sports landscape
• How state athletic associations handle NIL policies
• Getting noticed by college recruiters

Space Due: 8/1/2025
Materials Due: 8/8/2025

Product Focus: Lockers & locker rooms
Sport Focus: Basketball
Facility Focus: Gymnasiums
Tech Focus: Facility upgrades
CSCCa Strength Focus: Weight room essentials on a budget

Plus:

• Indoor facilities of excellence
• Facility branding/team pride
• Interview with athletic association leader
• Fan attendance best practices
• Maximizing practice time & space

Space Due: 8/18/2025
Materials Due: 8/25/2025

Product Focus: Game-changing products in sports/2025 year in review
Sport Focus: Baseball/softball
Facility Focus: Strength training facilities of excellence
Tech Focus: Coach-to-player communication devices (tablets, smart watches)
CSCCa Strength Focus: Injury prevention with strength training

Plus:

• Interview with athletic association leader
• Practice/recreational equipment
• Referee recruitment & retention strategies

National Athletic Directors Conference

Space Due: 10/13/2025
Materials Due: 10/20/2025