The Athletic Facilities Improvement Issue

• Indoor Facilities of Excellence
• Sustainable solutions for athletic facilities
• Prepping athletic spaces for crises
• Tech Focus — Tech needs for the modern athletic facility
• Product Focus — Locker rooms
• Sport Focus — Basketball
• Interview with a state athletic association leader
• Exclusive content from the CSCCa & American Sports Builders Association programs

Space Due: 8/24/26
Materials Due: 8/31/26

The Innovations Issue

• Strength Training Facilities of Excellence
• Blueprint for athletic & academic alignment
• Evaluating and mentoring coaches
• Tech Focus — E-learning, mentorship & virtual certifications platforms/platforms applications
• Facility Focus — Tech innovations in facilities
• Product Focus — Game-changing products/Year in review
• Sport Focus — Pickleball
• Interview with a state athletic association leader
• Exclusive content from the CSCCa & American Sports Builders Association programs

Bonus Distribution: National Athletic Directors Conference

Space Due: 10/12/26
Materials Due: 10/19/26

The Football Issue

• Annual sport coaches survey results
• CSCCa Strength Focus
• Football X&Os injury prevention tactics
• Examining the officials crisis
• Product Focus — AI integration
• Facility Focus — Upgrading the football game-day experience
• Tech Focus — Sideline technology
• Sport Focus — Football
• Special Section — Football advertorials
• Exclusive content from the CSCCa & American Sports Builders Association programs

Bonus Distribution: AFCA Convention

Space Due: 12/7/26
Materials Due: 12/14/26

DIGITAL GUIDE

• Player and program development
• Quarterback mechanics
• Practice drills
• Strength and conditioning
• Offensive and defensive X’s and O’s
• State champions map

Learn how you can participate »

Space Due: 2/1/27
Materials Due: 2/8/27

2027 Buyers’ Guide

The industry’s leading annual purchasing guide for products across all categories

Mailed as a print issue, plus digital edition emailed to more than 10,000 recipients and posted on CoachAD.com

Promoted via social media

Companies purchasing ad space receive free printed listings

Advertisers receive editorial equal in size to ad space

Exclusive category kicker pages available

Bonus Distribution: 

• National Athletic Directors Conference
• CSCCa National Conference
• NATA Convention

Learn how you can participate »

Space Due: 2/19/27
Materials Due: 2/26/27

DIGITAL GUIDE

• Program development
• Offensive and defensive X’s and O’s
• Shooting mechanics
• Strength and conditioning
• Tech Focus

Learn how you can participate »

Space Due: 3/29/27
Materials Due: 4/5/27

The A.D. Issue

• Annual A.D. survey results
• Developing and retaining quality coaches
• The power of a student section
• Product Focus — Coach-athlete communication technology
• Facility Focus — Repurposing for multipurpose and multi-use facilities
• Tech Focus — Revenue-generating technology
• Sport Focus — Volleyball
• Exclusive content from the CSCCa & American Sports Builders Association programs

Plus: 2027 Tech Guide — Highlighting technology that aids coaches and administrators in increasing efficiency and effectiveness.

Bonus Distribution: 

• National Athletic Directors Conference
• NATA Convention

Space Due: 4/26/27
Materials Due: 5/3/27

DIGITAL GUIDE

• The rigors of athletic administration
• Hiring and retaining women coaches and administrators
• Preparing your programs for game-day emergencies
• Creating a social media guide

Learn how you can participate »

Space Due: 6/1/27
Materials Due: 6/8/27

The Back-to-School Issue

• Outdoor Facilities of Excellence
• Sports medicine
• Strength and conditioning
• Product Focus — Digital scoreboards/Video displays
• Facility Focus — Streamlining event management
• Tech Focus — High stress and concussion management
• Sport Focus — Basketball
• PLUS: 2027 NIL Resource Guide — Covering the latest news and information, as well as results of the NIL industry survey. Special advertising section.
• Exclusive content from the CSCCa & American Sports Builders Association programs

Space Due: 6/22/27
Materials Due: 6/29/27

The Athletic Facilities Improvement Issue

• Indoor Facilities of Excellence
• Professional development
• Product Focus — Facility branding, team/school pride, awards and recognition
• Tech Focus — Camera systems
• Sport Focus — Baseball/softball
• Exclusive content from the CSCCa & American Sports Builders Association programs

Space Due: 8/25/27
Materials Due: 9/1/27

The Innovations Issue

• A.D. Excellence Awards
• Strength Training Facilities of Excellence
• Product Focus — Game-changing products (2027 wrap-up)
• Facility Focus — Tech innovations in facilities
• Tech Focus — Ticketing
• Sport Focus — Emerging sports/team sports year-in-review
• Exclusive content from the CSCCa & American Sports Builders Association programs

Bonus Distribution: National Athletic Directors Conference

Space Due: 10/11/27
Materials Due: 10/18/27

The Football Issue

• Annual sport coaches survey results
• CSCCa Strength Focus
• Football X&Os injury prevention tactics
• Examining the officials crisis
• Product Focus — AI integration
• Facility Focus — Upgrading the football game-day experience
• Tech Focus — Sideline technology
• Sport Focus — Football
• Special Section — Football advertorials
• Exclusive content from the CSCCa & American Sports Builders Association programs

Bonus Distribution: AFCA Convention

Space Due: 12/6/27
Materials Due: 12/13/27