For over 90 years, Coach & A.D. has served as the industry’s most trusted resource for athletic administrations nationwide. Published to over 46,600 print and digital readers, Coach & A.D. focuses on all aspects of athletic programs — from strength and conditioning to coaching, sports medicine, team management, program building and more.
In a recent readership survey, 79% of coaches and athletic directors ranked Coach & A.D. as their preferred source for industry information.
Our audience is made up of a mix of high school, collegiate and professional coaches and athletic administrators, including:
Athletic Directors | Coaches | Athletic Trainers | Strength & Conditioning Professionals | Facilities/Operations Managers | Architects | Equipment Managers | And more …
Our Audience — By the Numbers
From finding the latest products to continuing education, Coach & A.D.’s audience utilizes our print publication and digital products in a wide variety of ways.
From Print to Digital
Coach & A.D.’s subscribers aren’t just turning to us for the print publication — they’re also finding value in our digital offerings, from our weekly e-newsletters to our website, webinars and special digital only guides.