For over 90 years, Coach & A.D. has served as the industry’s most trusted resource for athletic administrations nationwide. Published to over 46,600+ print and digital readers, Coach & A.D. focuses on all aspects of athletic programs — from strength and conditioning to coaching, sports medicine, team management, program building and more.

In a recent readership survey, 79% of coaches and athletic directors ranked Coach & A.D. as their preferred source for industry information.

Our audience is made up of a mix of high school, collegiate and professional coaches and athletic administrators, including:

Athletic Directors  |  Coaches  |  Athletic Trainers  |  Strength & Conditioning Professionals  |  Facilities/Operations Managers  |  Architects  |  Equipment Managers  |  And more …

Our Audience — By the Numbers

From finding the latest products to continuing education, Coach & A.D.’s audience utilizes our print publication and digital products in a wide variety of ways.

From Print to Digital

Coach & A.D.’s subscribers aren’t just turning to us for the print publication — they’re also finding value in our digital offerings, from our weekly e-newsletters to our website, webinars and special digital only guides.


Ready to put Coach & A.D. to work for you?

"I wanted to take a few minutes to thank you for your tremendous support of High School Athletics around the country. Your magazine is an absolute hit with the coaches and athletic directors that I have contact with. You are 'spot on' in your selections of the wide variety of articles you publish. May I say that you are the voice for everything good about high school sports. I truly look forward to each coming issue."

- Ted Schroeder, NHSACA

"Coach & A.D. and Winning Hoops have been tremendous resources for us to reach our target audience in a meaningful way. As the industry continues to evolve they've certainly helped increase our visibility, credibility, and brand for many years."

- Nick Bartlett, Airborne Athletics

“Working with Coach & A.D. magazine has been great. Our full-page and marketplace ads have been particularly successful reaching our target demographic. Higher education has cyclical demand trends, and CAD is always insightful and flexible in getting our ads in the right issues.”

- Craig Meinhart, Ball State University