Coach & A.D. is the industry’s most trusted resource, with nearly 90 years of editorial leadership. In a recent readership survey, 79 percent coaches and athletic directors ranked Coach & A.D. as their preferred source for industry information. 

Coach & A.D.'s Subscribers

Athletic Directors | Coaches | Athletic Trainers | Strength & Conditioning Professionals | Facilities/Operations Managers | Architects | Equipment Managers

Our Audience — By the Numbers

Preferred Resources for Industry Information

In a recent study, Coach & A.D. readers listed print publications as their preferred source of industry information, with e-newsletters and website following close behind.

Coach & A.D.’s suite of services gives you all the channels coaches and athletic directors prefer to access information specific to their needs.

I wanted to take a few minutes to thank you for your tremendous support of High School Athletics around the country. Your magazine is an absolute hit with the coaches and athletic directors that I have contact with. You are 'spot on' in your selections of the wide variety of articles you publish. May I say that you are the voice for everything good about high school sports. I truly look forward to each coming issue.

- Ted Schroeder, NHSACA

"Coach & A.D. and Winning Hoops have been tremendous resources for us to reach our target audience in a meaningful way. As the industry continues to evolve they've certainly helped increase our visibility, credibility, and brand for many years."

- Nick Bartlett, Airborne Athletics

“Working with Coach & A.D. magazine has been great. Our full-page and marketplace ads have been particularly successful reaching our target demographic. Higher education has cyclical demand trends, and CAD is always insightful and flexible in getting our ads in the right issues.”

- Craig Meinhart, Ball State University

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