For more than 90 years, Coach & A.D. has connected advertisers with the coaches, athletic directors, athletic trainers and strength professionals who influence purchasing decisions across scholastic, collegiate and professional sports.
Your investment extends across print, digital, email, web and social media, keeping your brand visible where athletic leaders turn for trusted information.
One trusted brand. Multiple opportunities to connect with decision-makers throughout the buying cycle.
Strong engagement reflects an active community of coaches and athletic administrators.
Coach & A.D. reaches professionals planning investments in:
And with 79% of coaches and athletic directors naming Coach & A.D. as their preferred source for industry information, your brand appears alongside content they trust.
From print and digital editions to website advertising, email, sponsored content, social media and webinars, Coach & A.D. helps your company stay visible across the channels athletic leaders rely on every day.
Whether you’re building awareness, launching a new product or generating qualified leads, we’ll help create a marketing program built around your goals.
Coach & A.D.’s subscribers aren’t just turning to us for the print publication — they’re also finding value in our digital offerings, from our weekly e-newsletters to our website, webinars and special digital only guides.
"I wanted to take a few minutes to thank you for your tremendous support of High School Athletics around the country. Your magazine is an absolute hit with the coaches and athletic directors that I have contact with. You are 'spot on' in your selections of the wide variety of articles you publish. May I say that you are the voice for everything good about high school sports. I truly look forward to each coming issue."
- Ted Schroeder, NHSACA"Coach & A.D. and Winning Hoops have been tremendous resources for us to reach our target audience in a meaningful way. As the industry continues to evolve they've certainly helped increase our visibility, credibility, and brand for many years."
- Nick Bartlett, Airborne Athletics“Working with Coach & A.D. magazine has been great. Our full-page and marketplace ads have been particularly successful reaching our target demographic. Higher education has cyclical demand trends, and CAD is always insightful and flexible in getting our ads in the right issues.”
- Craig Meinhart, Ball State University
Great American Media Services
75 Applewood Drive, Suite A
P.O. Box 128
Sparta, Michigan 49345 U.S.A
Phone: 616-520-2137
© 2026 Great American Media Services. All rights reserved.
