September/October 2025
Space deadline: 8/18/25 | Materials deadline: 8/25/25
Download the 2025 & 2026 Editorial Calendars

September/October 2025

Athletic Facilities Improvement Issue

Product Focus: Lockers & locker rooms
Sport Focus: Basketball
Facility Focus: Gymnasiums
Tech Focus: Facility upgrades
CSCCa Strength Focus: Weight room essentials on a budget

Plus:

  • Indoor facilities of excellence
  • Facility branding/team pride
  • Interview with athletic association leader
  • Fan attendance best practices
  • Maximizing practice time & space

Space Due: 8/18/25
Materials Due: 8/25/25

November/December 2025

The Innovations Issue

Product Focus: Game-changing products in sports/2025 year in review
Sport Focus: Baseball/softball
Facility Focus: Strength training facilities of excellence
Tech Focus: Coach-to-player communication devices (tablets, smart watches)
CSCCa Strength Focus: Injury prevention with strength training

Plus:

  • Interview with athletic association leader
  • Practice/recreational equipment
  • Referee recruitment & retention strategies

Bonus Distribution:  National Athletic Directors Conference

Space Due: 10/13/25
Materials Due: 10/20/25

January/February 2026

The Football Issue

  • Annual sport coaches survey results
  • Football X&Os injury prevention tactics
  • Tech Focus — Sideline surveillance, injury technology
  • Facility Focus — Turf vs. grass for optimal football gameplay
  • Product Focus — Coaching technology
  • Sport Focus — Flag football
  • Interview with a state athletic association leader
  • Exclusive content from the CSCCa & American Sports Builders Association programs

Bonus Distribution: AFCA Convention

Space Due: 11/20/25
Materials Due: 11/27/25

Winning Football Playbook

DIGITAL GUIDE

  • Strength & Conditioning
  • Practice Equipment
  • Scouting Technology
  • Football X&Os
  • Hydration & Recovery
  • Player Development Data
  • Injury Rehabilitation & Sports Medicine
  • Exclusive content from the CSCCa & American Sports Builders Association programs

Learn how you can participate »

Space Due: 2/2/26
Materials Due: 2/9/26

March/April 2026

2026 Buyers’ Guide

  • The industry’s leading annual purchasing guide for products across all categories
  • Mailed as a print issue, plus digital edition emailed to more than 10,000 recipients and posted on CoachAD.com
  • Promoted via social media
  • Companies purchasing ad space receive free printed listings*
  • Advertisers receive editorial equal in size to ad space
  • Exclusive category kicker pages available

Bonus Distribution

  • National Athletic Directors Conference
  • CSCCa National Conference
  • NATA Convention

Learn how you can participate »

Space Due: 2/20/26
Materials Due: 2/27/26

Winning Hoops Playbook

DIGITAL GUIDE

  • Strength & Conditioning
  • Practice Equipment & Shooting Aids
  • Coaches Communication
  • Basketball X&Os, Hydration & Recovery
  • Player Development Data
  • Court-side Safety & Injury Monitoring
  • Exclusive content from the CSCCa & American Sports Builders Association programs

Learn how you can participate »

Space Due: 3/20/26
Materials Due: 4/6/26

May/June 2026 + Tech Guide

The A.D. Issue

  • Annual A.D. survey results
  • Fundraising best practices
  • Injury prevention tactics
  • Tech Focus — Screening tools & staff development platforms
  • Facility Focus — Renovate vs. Repair
  • Product Focus — Field care
  • Sport Focus — Field Hockey
  • Interview with a state athletic association leader
  • Exclusive content from the CSCCa & American Sports Builders Association programs

Plus: 2026 Tech Guide — Highlighting technology that aids coaches and administrators in increasing efficiency and effectiveness.

Bonus Distribution

  • National Athletic Directors Conference
  • NATA Convention

Space Due: 4/24/26
Materials Due: 5/1/26

A.D. Toolkit

DIGITAL GUIDE

  • Hiring/retaining qualified coaches
  • Post-career transitions for athletic directors
  • The Modern A.D.: balancing advocacy, accountability and athlete experience
  • Creating a social media guide
  • Tapping into middle school populations
  • Modernizing your athletic handbook
  • Exclusive content from the CSCCa & American Sports Builders Association programs

Learn how you can participate »

Space Due: 6/1/26
Materials Due: 6/8/26

July/August 2026

The Back-to-School Issue

  • Outdoor Facilities of Excellence
  • Coaching the Gen Z athlete
  • Ask the Greats: What elite coaches wish they knew early in their careers
  • Tech Focus — Streamlining preseason clearance & communication
  • Facility Focus — Maintenance & safety facility checklist
  • Product Focus — Digital scoreboards/Video displays
  • Sport Focus — Volleyball
  • Interview with a state athletic association leader
  • Exclusive content from the CSCCa & American Sports Builders Association programs

Space Due: 6/22/26
Materials Due: 6/29/26

September/October 2026

The Athletic Facilities Improvement Issue

  • Indoor Facilities of Excellence
  • Sustainable solutions for athletic facilities
  • Prepping athletic spaces for crises
  • Tech Focus — Tech needs for the modern athletic facility
  • Product Focus — Locker rooms
  • Sport Focus — Basketball
  • Interview with a state athletic association leader
  • Exclusive content from the CSCCa & American Sports Builders Association programs

Space Due: 8/24/26
Materials Due: 8/31/26

November/December 2026

The Innovations Issue

  • Strength Training Facilities of Excellence
  • Blueprint for athletic & academic alignment
  • Evaluating and mentoring coaches
  • Tech Focus — E-learning, mentorship & virtual certifications platforms/platforms applications
  • Facility Focus — Tech innovations in facilities
  • Product Focus — Game-changing products/Year in review
  • Sport Focus — Pickleball
  • Interview with a state athletic association leader
  • Exclusive content from the CSCCa & American Sports Builders Association programs

Bonus Distribution: National Athletic Directors Conference

Space Due: 10/12/26
Materials Due: 10/19/26