The A.D. Issue

• Annual A.D. survey results
• Fundraising best practices
• Injury prevention tactics
• Tech Focus — Screening tools & staff development platforms
• Facility Focus — Renovate vs. Repair
• Product Focus — Field care
• Sport Focus — Field Hockey
• Interview with a state athletic association leader
• Exclusive content from the CSCCa & American Sports Builders Association programs

Plus: 2026 Tech Guide — Highlighting technology that aids coaches and administrators in increasing efficiency and effectiveness.

Bonus Distribution

• National Athletic Directors Conference
• NATA Convention

Space Due: 4/24/26
Materials Due: 5/1/26

DIGITAL GUIDE

• Hiring/retaining qualified coaches
• Post-career transitions for athletic directors
• The Modern A.D.: balancing advocacy, accountability and athlete experience
• Creating a social media guide
• Tapping into middle school populations
• Modernizing your athletic handbook
• Exclusive content from the CSCCa & American Sports Builders Association programs

Learn how you can participate »

Space Due: 6/1/26
Materials Due: 6/8/26

The Back-to-School Issue

• Outdoor Facilities of Excellence
• Coaching the Gen Z athlete
• Ask the Greats: What elite coaches wish they knew early in their careers
• Tech Focus — Streamlining preseason clearance & communication
• Facility Focus — Maintenance & safety facility checklist
• Product Focus — Digital scoreboards/Video displays
• Sport Focus — Volleyball
• Interview with a state athletic association leader
• Exclusive content from the CSCCa & American Sports Builders Association programs

Space Due: 6/22/26
Materials Due: 6/29/26

The Athletic Facilities Improvement Issue

• Indoor Facilities of Excellence
• Sustainable solutions for athletic facilities
• Prepping athletic spaces for crises
• Tech Focus — Tech needs for the modern athletic facility
• Product Focus — Locker rooms
• Sport Focus — Basketball
• Interview with a state athletic association leader
• Exclusive content from the CSCCa & American Sports Builders Association programs

Space Due: 8/24/26
Materials Due: 8/31/26

The Innovations Issue

• Strength Training Facilities of Excellence
• Blueprint for athletic & academic alignment
• Evaluating and mentoring coaches
• Tech Focus — E-learning, mentorship & virtual certifications platforms/platforms applications
• Facility Focus — Tech innovations in facilities
• Product Focus — Game-changing products/Year in review
• Sport Focus — Pickleball
• Interview with a state athletic association leader
• Exclusive content from the CSCCa & American Sports Builders Association programs

Bonus Distribution: National Athletic Directors Conference

Space Due: 10/12/26
Materials Due: 10/19/26

The Football Issue

• Annual sport coaches survey results
• Football X&Os injury prevention tactics
• Tech Focus — Sideline surveillance, injury technology
• Facility Focus — Turf vs. grass for optimal football gameplay
• Product Focus — Coaching technology
• Sport Focus — Flag football
• Interview with a state athletic association leader
• Exclusive content from the CSCCa & American Sports Builders Association programs

Bonus Distribution: AFCA Convention

Space Due: TBD
Materials Due: TBD

DIGITAL GUIDE

• Strength & Conditioning
• Practice Equipment
• Scouting Technology
• Football X&Os
• Hydration & Recovery
• Player Development Data
• Injury Rehabilitation & Sports Medicine
• Exclusive content from the CSCCa & American Sports Builders Association programs

Learn how you can participate »

Space Due: TBD
Materials Due: TBD

2027 Buyers’ Guide

• The industry’s leading annual purchasing guide for products across all categories
• Mailed as a print issue, plus digital edition emailed to more than 10,000 recipients and posted on CoachAD.com
• Promoted via social media
• Companies purchasing ad space receive free printed listings*
• Advertisers receive editorial equal in size to ad space
• Exclusive category kicker pages available

Bonus Distribution: 

• National Athletic Directors Conference
• CSCCa National Conference
• NATA Convention

Learn how you can participate »

Space Due: TBD
Materials Due: TBD

DIGITAL GUIDE

• Strength & Conditioning
• Practice Equipment & Shooting Aids
• Coaches Communication
• Basketball X&Os, Hydration & Recovery
• Player Development Data
• Court-side Safety & Injury Monitoring
• Exclusive content from the CSCCa & American Sports Builders Association programs

Learn how you can participate »

Space Due: TBD
Materials Due: TBD